It's pretty common for classic rock artists to appear in Super Bowl commericals, Steven Tyler starred in the 2018 Kia ad and Alice Cooper appears in an ad for Desert Financial.
Desert Financial recently made a name change, moving away from being known as Desert Schools Credit Union. "Schools" out seemed like a great way to include Alice Cooper.
The Phoenix Business Journal spoke with Desert Financial's chief marketing officer, Cathy Graham, who said they approached the commercial as a rare opportunity to put together an ad with a little more humor than people might typically expect from a bank. As she put it, "This is the one time we could some something edgy or be out there."
Check out the ad above.