Woodstock50 has been cancelled, according to the Dentus Aegis Network funding the event.
The three-day festival was meant to honour the original Woodstock festival of 1969, and due to take place from 16 - 18 August in Watkins Glen, New York. Robert Plant, Dead & Company and David Crosby & Friends were some of the rock artists promoted on the event's lineup.
However, the first sign of troubles appeared last week when presale tickets were due to go on sale. At the time, it was reported sales were postponed due to 'permit issues'.
But overnight, Dentsu Aegis Network released a statement seemingly putting a nail in the festival's coffin. It reads:
"It’s a dream for agencies to work with iconic brands and to be associated with meaningful movements... But despite our tremendous investment of time, effort and commitment, we don’t believe the production of the festival can be executed as an event worthy of the Woodstock Brand name while also ensuring the health and safety of the artists, partners and attendees."
As a result and after careful consideration, Dentsu Aegis Network’s Amplifi Live, a partner of Woodstock 50, has decided to cancel the festival. As difficult as it is, we believe this is the most prudent decision for all parties involved.
But wait, there's more. Of course there is.
Woodstock 50 organisers respond
After Dentsu Aegis Network's shocking statement, co-founder of the original festival, Michael Lang responded by issuing a denial.
Woodstock 50 vehemently denies the festival's cancellation and legal remedy will (be) sought.
Watkins Glen County Administrator Tim O'Hearn said state and local officials were planning the event for "months" and there were no prior indications of any problems.
"It’s a surprise, no question about that, and we’re certainly disappointed and have to respect their decision," O'Hearn said.
We hope we can salvage something from it as we move forward.
"There has been substantial planning from both the state and county, as well as the town and Village of Watkins Glen for months now."
"The state, in particular, has deployed tremendous resources to assist with planning efforts, geared toward a safe and responsible event."
So what's actually happening? Well, apart from a dispute between organisers and event backers, it's difficult to tell. But it's clear that peace, love and rock n roll are not winning this time around.