Back in July of this year, Queen launced the 'You Are the Champions' campaign to celebrate the Bohemian Rhapsody music video reaching one billion views on Youtube.
The band teamed up with YouTube Music, Universal Group and Hollywood Records for the campaign, giving fans the chance to have a starring role in new videos for three of Queen's most loved songs.
Queen asked musicians, singers, and instrumentalists for their take on Bohemian Rhapsody, while dancers were invited to submit their own routines and interpretations for Don't Stop Me Now. Visual artists also had the chance to design something eye-catching around a word or phrase from A Kind Of Magic's lyrics.
Now the finished videos have been unveiled, with guitarist Brian May praising the efforts of everyone involved:
"It’s one of the most rewarding things that can happen to an artist of any kind – to see that our work has inspired folk all around the world to create their own performances and visual art is a thrill. And the diversity of their vision is astonishing. Big thanks to everyone who participated."
More than 5400 people from 110 countries submitted their entires for Bohemian Rhapsody, with their performances layered to complete the new video. You can watch it below.
Polly Bennett, the choreographer who worked with Rami Malek on the Bohemian Rhapsody film – created a dance for fans to learn and film for Don’t Stop Me Now.
Over 1800 videos were submitted, which included individuals, groups, ballerinas, ice skaters – with some Freddie Mercury impersonators thrown in for good measure.
And finally, for A Kind of Magic, a total of 2773 artists from 92 different countries sent in their efforts in a video that "pays homage to the song’s lyrics and diverse representations of the band’s members dreamed in paint, animation, graphic designs, sand, flowers and more,"