A U.S. survey has suggested that more than half of American concert attendees might not buy tickets for a considerable time after the coronavirus restrictions are lifted.
Although the majority are keen to return to the concert scene, it would take months before anyone would be willing to attend concerts.
Billboard has reported that the live music industry in the States had expected a 30% year-on-year increase in scheduled shows until gatherings of 10 or more people were prohibited nationwide, causing a rough estimate of $10 to $12 billion loss in revenue.
Variety had also conducted a survey that showed 47% of consumers said that they would not be likely to go to any major public events for a long time. 44% have agreed that they would attend fewer of such events. 56% has said that they will take "a few months" to "possibly never" to buy their next concert ticket.
What about New Zealand?
In New Zealand's case, it'll be the same deal. According to Brent Eccles, president of New Zealand Promoters' Association, he believes that New Zealand will likely be the last to open their borders for international touring acts due to the global pandemic.
"We were the first to get closed down because we don't have an audience and we're probably going to be the last to open up so what does that look like? And how are we going to survive?," he says.
Michael Chugg of Chugg Entertainment said, "I might be being pessimistic, but the way America and the UK are going... if we clean up the virus here, why would you then start letting people in to start it all over again?" He added that we might not even get to see international acts in the neighbouring country for at least a year.
This would lead to a downfall for the industry, including venues and promoters.
Stuff reports that the New Zealand Music Commission has declared a near $8 million loss as of last week.
"New Zealand's musicians and the teams behind them are always there for us in times of trouble and tragedy, like the Band Together concert after the Christchurch earthquakes and You Are Us/Aroha Nui concerts following the Christchurch terror attacks," says MusicHelps board chair and MusicHelpsLive spokesperson Campbell Smith.
Now they are the ones that need our help
If you are working in live music or have friends and family in the industry left devastated by the pandemic, MusicHelpsLives has launched in New Zealand, with an aim to raise $2 milllion NZD to provide support for Kiwis through this coming winter.
MusicHelpsLive is calling on New Zealanders to visit www.musichelpslive.co.nz to make a donation or find other ways to support the live music industry.