Robert Plant recalls how he referred to himself as 'a golden god' during a flamboyant party for Led Zeppelin's drummer, John Bonham.
He described the phrase as "even more nonsense" than what going on around him at the party.
Captured in an iconic photograph, the moment shows Plant standing on a balcony at the Continental Hyatt House Hotel in Los Angeles, grinning with arms stretched out.
The singer was asked why he said 'I am a golden god!' at the time and his response was: "Whatever was said from minute to minute was just sheer comic entertainment most of the time in those early Led Zeppelin days."
"I think it was in the middle of some ridiculous moment, maybe even Bonzo's birthday party somewhere up in Beverly Hills, where somebody had made John a three-tier birthday cake," he said to Rolling Stone. "… John was showing it round the room, and he showed it to somebody, I think it was George Harrison, who karate-chopped the cake. Bonzo decided that there was something that needed to bewerene about that, and there was all sorts of scuttling, and it was just another one of those boyish prank-type of events going on."
He went on to explain, "And it just seemed that the only thing that was missing was somebody to actually round the whole thing up with even more nonsense. So I just opened my arms and just proclaimed that. And then I think a piece of cake sadly lodged somewhere on the end of my nose or something."