Bruce Springsteen stars in Super Bowl Jeep commercial

Watch 09/02/2021

Check out this Jeep commercial featuring Bruce Springsteen, mad for the Super Bowl LV.

Focussing on uniting the U.S. during a tensed period of political and social turmoil, the ad features the Boss saying, "We just have to remember the very soil we stand on is common ground."

Taken place in the U.S. Center Chapel in Lebanon, the literal geographic center of the 48 contiguous states, Springsteen's manager explained that the ad's goal was to "do something surprising, relevant, immediate and artful." Variety also noted that Springsteen's personal 1980 Jeep CJ-5 also made an appearance in the commercial.